Get to know us

Experience the Magic of Transformation

Step into our salon and discover your true beauty with our expert stylists and services.

Rated 5 stars by clients

★★★★★

Services and history

Established in 1995, Ascend Hair Limited has been at the forefront of the hairdressing industry in New Milton, Hants. As a woman-led business, we pride ourselves on our commitment to excellence and our dedication to providing top-quality hair services for all.

At Ascend Hair Limited, we specialise in catering to the diverse needs of our clientele. Whether you're looking for a precision haircut, a stylish children's haircut, a stunning bespoke colouring, a creative hair design, elegant wedding hair styling, or classic perming, our team of professionally trained stylists is here to bring your vision to life.

People and culture

At Ascend Hair Limited, your satisfaction is our priority. From the moment you step into our salon, you'll experience a warm and welcoming atmosphere where you can relax and unwind while we work our magic on your hair. Our team is dedicated to staying up-to-date with the latest trends and techniques to ensure that you always leave our salon feeling confident and fabulous.

What our clients say


Lovely to come back and see Kate again and meet Jennine. Very pleased with my excellent cut and enjoyed the whole experience. Big thank you and I will be back soon. - Sue C

Always have a warm & friendly greeting when you arrive! Jennine is a fantastic hairdresser, really listens to what you want. Lovely experience! - Sally M

Excellent customer service always made very welcome. Quality of cut and styling very good The products used are kind to your hair I feel transformed when I leave. It is so friendly I would not want to go elsewhere for my hair styling - Jenny H

From my initial consultation with Jennine back in April she has worked wonders on my hair. Unfortunately my previous stylist kept applying highlights on top of highlights rather than concentrating on the regrowth, which damaged the hair. Jennine has not only transformed the condition but has worked on the perfect colour as well as the cut. She is so thorough and takes pride in her work always checking that you’re ok with everything. I am so glad that I chose Ascend and Jennine as my new stylist, as is my hair! Thank you Jenine and the lovely friendly team at Ascend, see you in a few weeks 😊 -Tracey W

Emily is a top colourist. I fully recommend her expertise. My 3 tone highlights are exactly what I asked for - Jane H

Ascend’s Emily is an expert hairdresser and lovely with it. All my hairdressers at Ascend have been superb. Thank you, Kate and team, for your professional service. I wouldn’t go anywhere else! - Fran C

Always a good experience with a consultation to check what I would like. Lovely staff - Yvette

🌸Jennine is a girl who loves making other girls feel awesome 🌸

I went to Ascend last Friday to have a full head of highlights and a decent cut with the lovely Sam. I have a 20-month old boy and have spent the last 2 years unable to afford or have the time to get my hair done, so it was in a state of severe need. I had suffered breakage from previous bleach and thinning hair from a combination of hormones after having a baby and aging, so it wasn't an easy job! Sam has transformed me so much that today I was asked to show ID at a local shop (I am almost 46!) 😂
Thank you so much Sam ❤️ -Sarah B

Not long home from my first visit to Sam at Ascend Hair.... Salon is lovely, Sam totally got my ‘new short hair/urchin’ vibe and exceeded all my expectations for a first appointment. Highly recommended. SJ - H

I met Emily a couple of years ago and it’s the best decision I have made about my hair. My hair wasn’t in the greatest of condition when I first went, but over time Emily has made my hair look great! I absolutely love going in to Ascend hair as it’s always a great atmosphere, all the staff are friendly and they all make you feel relaxed. It’s taken a long time to find someone to look after my hair after many visits to different salons but finally found Emily. - Charlotte K

Everyone needs a Katie to take home 😀She is amazing! She takes time to listen to what you would like, advises on styles and colours and is so natural that you feel comfortable from start to finish. Nothing is too much trouble and I always leave with gorgeous revived hair, having been made to feel welcome by the whole team! Would thoroughly recommend! -Lynne T

Great staff.
Knowledgeable and creative.
I always leave the salon feeling like a goddess!!!! - Karen S